Timescales vary from industry to industry, however, you should be aware that SEO is and must always be (to avoid being penalised) a steady and gradual process. Ranking on Google for “Car Insurance”, which is arguably one of the competitive search terms is, of course, going to take considerably more time, effort and resources than a less competitive term such as “Accountants in Mayfair”. Some of our smaller clients see results within 2 – 4 months, however, as a rule of thumb, good progress is typically seen from month 6 onwards.